ATLANTA
LOS ANGELES
CREATIVE DIRECTOR ✦ STRATEGIST ✦ EXECUTIVE
I make the
vision clear.
Creative direction, strategy, and execution that turns ideas into real results.
Brand
Strategy
FROM IDEA TO IMPACTCreative
Direction
VISION THAT PERFORMSDesign &
Production
DIGITAL · PRINT · SPACESStorytelling
& Culture
BRANDS PEOPLE REMEMBERLeadership
& Execution
TEAMS · PROCESS · RESULTSExperiential Design
& Consulting
IMMERSIVE SPACES · STRATEGIC ADVICE01 / SELECTED WORK
Work That
Moves Culture.
From brand identities to physical environments and national media operations, I build work that connects creative ambition to business reality.
VIEW MORE WORK ↗KING↗
VVS KING
Creative Direction · Retail Experience · Brand
Kindred Hair Studio
Brand Identity · Signage · Environment
Purses↗
Penelope's Purses
Interior Design · Signage · Buildout
SPORT COURT↗
Chicago Blackhawks Sport Court
3D Concept Design · Creative Direction · Execution Coordination
Additional project photography and the Chicago Blackhawks Sport Court 3D rendering video will be added as assets become available.
THE CREATIVE FORMULA
Good creative gets attention.
Great creative changes what happens next.
02 / ABOUT
More Than
a Designer.
I'm Ace Wallace, a creative director, strategist, and executive with two decades of experience bringing brands, experiences, and ideas to life.
My work connects design thinking with operational discipline. I understand the vision, the people, the budget, the production, and what it takes to get the job done.
MY EXPERIENCE →03 / EXPERIENCE
Vision.
Meet Execution.
Creative leadership, measurable business growth, and operational scale across brands, media, and built environments.
The Formula Creative
Executive Creative Director · Directed brand and creative development for 200+ businesses; approximately $600K in cumulative agency revenue and a 70%+ repeat-client rate.
BUILD ↗BC Chicago Carpenters
Chief Executive Officer · Secured $500K in new contracts, drove 30% revenue growth, and led a $50K Chicago Blackhawks project.
LEAD ↗USA TODAY / Gannett
Digital Advertising Manager · Established centralized operations across 700+ news sites, leading 12 direct-report managers and production of 1,000+ digital ads daily.
SCALE ↗Windy City Word / NNPA
Senior Managing Editor · Led editorial, creative and commercial operations; increased advertising revenue 30% and profit 20%.
GROW ↗Cold City Production
Art Director · Led a four-person creative team and company rebrand contributing to 25% year-over-year sales growth; developed music licensing opportunities.
CREATE ↗Executive résumé · PDF
04 / WHAT I BRING
Creative Solutions
That Perform.
05 / NEXT MOVE
Let's Build
What's Next.
Ready to create something meaningful? Let's talk about the next project, partnership, or opportunity.
LET'S WORK ↗